“Advertising
is the art of making whole lies out of half truths.”
Nowadays, you can see a wide range of ads,
logos, posters and banners for some brands of products on all public media. It
seems that they have links to your buying and selling behaviors that you can’t
realize. Advertising is approach, as well as method to promote producers’ new
products through catching the eyes of customers. So what is exactly
advertising? Why do we need advertising particularly in the business life? What
are the features and types of ads? What should we do to advertise effectively?
From that both the customers and producers can take full advantage of ad to get
more benefits. It’s the topic of this week, let’s join and share your ideas
about ads in the GLN discussion on 9th July Saturday.
Advertising
Saturday,
9th July, 2012
No 12, Land 8, Nguyen Thi Dinh st, Trung
Hoa dist, Cau Giay, Hanoi
2:30- 2:40: Breaking the ice
- Making friends with others
2:40 – 3:00: Warming up
- Playing an interesting game
3:00 – 3:45: Discussing in
pairs
- Understanding Comprehensive Advertising
- What
is advertising? Do you know about the features of advertising?
- Could
you tell us some advantages and disadvantages of advertising nowadays?
2. Types of advertising
- What
are different types of advertising based on some criteria? Which is the
most popular and important?
- Why
does advertising play important role in business life? Let’s give some
examples
3. Advertising strategies
- What
should you do to advertise effectively (on some media tools, magazines for
examples)?
3:45 – 3:55: Relaxing
with the games
3:55 – 4:30: Working
in groups
Advertising on some social networks like
face book is getting more and more popular nowadays. Whether it is good or not
for both the customers and sellers?
Thanks for coming!
Have a nice weekend!
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