MARKETING

Marketers and marketing departments are two important factors that we can see in almost all companies at present. They are really crucial parts in the development of any business. However, “what does marketing really mean?”, how does it actually work? And “Why does a company substantially need marketing?... All of those confusing questions will be found out thoroughly in GLN EC this weekend with the topic: “Marketing”. This is really a promising chance for you, a student who wish to find out about marketing, or for those who have got experiences on relative jobs to figure out and discover this concept more deeply. Let’s come and share with us your ideas about “Marketing”.

GLN ENGLISH CLUB

MARKETING

Saturday, December 10^th, 2011

                       No 12, Lane 8, Nguyen Thi Dinh Str, Trung Hoa Ward, Cau Giay

    

     2:30- 2:45: Breaking the ice

• Making friends with others

    2:45 – 3:00: Warming up

• Playing an interesting game

    3:00 – 3:30: Discussing in pairs

• What is marketing? What are goals of marketing?
• Can you name and specify some types of marketing?
• How has marketing changed over the past 30 years? 
• Between the past and the present, which one do you think customers are easier to reach your products? Explain your answer.
• Have you gained any experience on marketing jobs or relevant jobs? Can you share with us?

    3:30 – 3:45: Watch a video clip  

    3:45 – 4:30: Working in groups

      Each group will be given a product and your group’s job is to make a marketing plan in order to promote your selected brand product. Present and persuade us by your ideas.

Thanks for coming! Have a nice weekend!