[GLN EC NTD] Topic 03/11: Brand

Introducing new brands is critical for achieving the continued growth and long-term success for any enterprise. However, despite huge investments and concerted efforts in introducing new brands, many of them may never be successful. The failure rate is found to range between 35% and 45%.

So what is really a brand? And what makes a brand different from another brand?. In order to discover the answers, GLN English Club is honored to cover a topic named “Brand” in this weekend program. Let’s join us to share your opinions!

BRAND

2:30 pm, Saturday, 3^rd November 2012

   No 12, Lane 8, Nguyen Thi Dinh Str, Trung Hoa Ward, Cau Giay

2:30 – 3:00 Making friends

·                      Introduce about yourself  

3:00 – 3:20 Warming-up

3:20 – 4:20 Discussing in pairs

             1.  What is a brand? Could you name and describe some brands that you think they’re successful?

              2.  What is a logo? Identify the differences between the brand and logo of a company?

               3.  What makes up a brand? And what does brand really tell us about?

               4.  What is brand awareness? How does it benefit the business itself?

            5. Do you have any idea on how to improve the brand awareness of GLN English Club?

3:45 – 4:15: Playing a game

4:20 – 5:00 Discussing in groups

Groups will be given a brand name of a product. Let’s imagine that they are all firstly launched in the market. Your job is to introduce the product (what it is, how it functions, why customers should buy it…)

Suggestions:

1. You should think like an advertiser.

2. You should make sorts of presentation or commercial advertising dramas.

3. Some possible brands: Iphone 5, Coca Cola, Comfort (fabric softener), KFC fry chicken, Gillette shaver.