[GLN EC NTD] Topic 10/1: GLOBAL BRAND – TNC & MNC

In the period of integrating with the global economy, you must have known Coca-Cola, Pepsi, McDonalds & KFC, Microsoft and Apple brand names and so on. Global brand is the result of cooperating among companies of different counties, creating the giant corporations so-called TNC (Transnational Corporations) and MNC (Multinational Corporations). These corporations have very large size and unimagined profits. There are such some questions are “what are MNC & TNC? What do they do to build such global brands? And whether there are any interesting stories around these corporations?” Being the global citizens, you yourself should get experiences from these realities. Let’s come and join us to have global vision and interesting experiences with English lovers with the topic “Global Brand – TNC & MNC” in really active environment on Saturday 10^th November.

For further information, let’s go through the following timeline:

Global bRAND – TNC & mnc

2:30pm Saturday, 10^th November 2012

 No 12, Lane 8, Nguyen Thi Dinh Str, Trung Hoa Ward, Cau Giay

2:30- 2:45: Breaking the ice

•        Making friends with others

2:45- 3:00: Warming up

3:00- 3:45: Discussing in pairs

•        Can you list some global brand names, as well as TNCs & MNCs you have known before? In your opinion, which brand name is the most valuable?

•        What do TNCs & MNCs stand for?  Can you tell us what their definitions are? Are they different from the other one?

•        How do TNCs & MNCs work in terms of organizational structure, operation and main activities?

•        Why do TNCs & MNCs play important role in the world economy in general, and in the developing economy as Vietnam in particular?

•        Do they impact negatively on our country’s economy? What are they?

3:45 – 3:50: Watching slides

3:50- 4:30: Working in groups

•        Imagine that your company wants to go globally to expand and promote your Brand, resulting in huger profit. To do that, you have to redesign your company’s logo and slogan in line with global perspective. Now, there are some requirements you should have done:

1.      Choose the Brand which are prepared for your group

2.      Design the logo and slogan for it on the paper with colorful pens and other materials. Let’s try to make it as attractive as possible

3.      Present your group’s product within 5 minutes