[GLN EC NTD] Topic 30/03: Advertising slogans

Along with the rapid development of social economy, advertising has penetrated every corner of society. People are exposed to numerous advertising messages every day. To compete with many other similar advertising messages, advertisers use various devices to catch reader’s attention, arouse their desire, and induce their action. Advertising slogan is one of significant messages of ads and it is considered as the soul of ads. Why is it likened as the soul of ads? What make a good ads slogan? To discuss interesting things behind such slogans, let’s come and join us on Saturday afternoon at GLN EC Nguyen Thi Dinh. The meeting is promising to bring you both joys and useful knowledge.

Advertising slogans

2:30pm Saturday, 30^th March 2013

 No 12, Lane 8, Nguyen Thi Dinh Str, Trung Hoa Ward, Cau Giay

2:30- 2:40: Breaking the ice

2:40- 3:30: Discussing in pairs

•        What is definition of the advertising slogan?

•         Can you list some ads slogans? Explain these slogans in English and then translate them into Vietnamese in your own thinking.

•         How many kinds of ads slogans are there? What are they?

•        Why is ads slogan considered as the soul of an advertisement? What are its functions?

•        What make a good ads slogan? What are characteristics of ads slogans to be avoided?

3:30 – 3:45: Playing games

3:45- 4:30: Working in groups

•        Let’s practice creating a meaningful, attractive advertising slogan for any product or service. Then, design a logo with the created slogan in a paper. (Decorate it with color if necessary)

ð After 15-minitue discussion, let’s present your product in front of the other.